Ring launch website to educate the aftermarket on HID bulbs
New digital destination for Xenon HID refits
A new site providing information on Xenon HID bulbs – including debunking common HID myths - has been launched. www.ringautomotive.com/en/refit-hids has been launched by vehicle lighting specialists Ring to give technicians and HID stockists all the resources and information they need about replacing xenon HIDs.
Xenon HIDs are fitted on around 10% of the UK car parc, yet there remains myths and concerns around them in the aftermarket. With the new site, Ring wants to provide the facts around how HID headlight systems work, how often HID bulbs should be replaced, how to identify a quality bulb and the steps to take to ensure safe fitting. Included is a fitting guide and step-by-step video demonstrating the simple safety precautions needed.
Henry Bisson, Marketing Manager at Ring, says, “The new site is all about helping the aftermarket understand the opportunities from xenon HIDs. These bulbs are widely fitted, but a lot of technicians are still unsure about the technology – both the advantages and the maintenance around it, meaning some garages are missing out on profit opportunity. The cost of a xenon HID replacement is around £180, based on the high cost of the product, the more technical fit than a standard bulb and the fact the xenon HIDs must be replaced in pairs. With garages sending customers back to the main dealers for HID refits, they are missing out.”
Crucially for garages and drivers, xenon HIDs need to be replaced more frequently than is widely known. The light emitted by HIDs decreases slowly over time – meaning that bulbs may not be meeting the legal limits for light output, but because they are still illuminating and emitting white light, drivers and technicians don’t recognise that they need replacing. Ring recommends changing xenon HIDs every three years to ensure the light output is safe and legal.
For more information, visit www.ringautomotive.com/en/refit-ring