TOTAL Lubricants Prepares for Automechanika

TOTAL Lubricants is attending Automechanika Birmingham (NEC, 5-7 June 2018) where it will showcase its TOTAL QUARTZ and ELF SPORTI ranges to garages, workshops and motor factors, and offer attendees the chance to win an iPad.

TOTAL is located on stand Q141 in Hall 19 within the brand new ‘Garage Quarter’ at the event.

TOTAL has a global partnership with Aston Martin Racing and there will be an Aston Martin on the stand at Automechanika.

With research and development at its core, spearheaded by TOTAL’s involvement in motorsport, TOTAL Lubricants' innovation brings to market some of the most technologically-advanced automotive lubricants in the world.

TOTAL QUARTZ, the premium range for TOTAL and benefits from manufacturer approvals and partnerships as well as a wide variety of formal recommendations. Inspired by Formula 1, TOTAL QUARTZ sets new standards of engine protection, efficiency and fuel economy.

QUARTZ is a comprehensive range of lubricants to cover every make and model of car. Whether a workshop is looking for rationalisation or tailored products for specific vehicles, TOTAL has the correct choice of lubricants for vehicle service management.

At the heart of the QUARTZ range is OEM partnerships with TOTAL being the preferred oil brand for Nissan, Mazda, Peugeot and Citroen, making TOTAL the oil partner of 22% of the UK’s car parc.

The QUARTZ range also features Age Resistant Technology (ART) which fights against friction, corrosion and deposits within the engine offering ultimate protection.

The ELF SPORTI range complements TOTAL’s premium range of QUARTZ lubricants to offer core ‘meet the requirements’ statements for key independent aftermarket needs, at competitive price points. 

Using high-quality base oils and raw materials, ELF SPORTI products keep engines clean and maintain performance.

ELF SPORTI lubricants offer a guarantee of quality for more price-conscious consumers but with the reassurance of being part of a reliable global brand.

ELF’s expertise is trusted by leading international manufacturers, and it has created long-lasting partnerships with brands including Renault, Dacia, Nissan and Kawasaki.

Both TOTAL’s QUARTZ and ELF SPORTI ranges are the perfect lubricants for garages and drivers alike. Drivers will benefit from high-quality, UK-manufactured products, while both motor factors and workshops can boost profits with the upsell opportunity that a two-tier approach brings.

Stephen Parker, marketing executive at TOTAL Lubricants, said: “We look forward to meeting delegates at Automechanika and showing them the exceptional reliability, performance and protection that is integral within all of our products.”

TOTAL Lubricants is located on stand Q141 at Automechanika Birmingham at the NEC, 5 – 7 June 2018.

For further information please visit, alternatively, email or call 01977 636304.