TVS EAG joins IAAF

The Independent Automotive Aftermarket Federation (IAAF) has welcomed automotive group TVS EAG (Excel) to its membership.

Now part of the TVS Motor Group Ltd, TVS EAG supplies quality steering and suspension parts throughout the UK and Ireland. 

As a relatively young company, EAG started out in 2003 as Excel Components, offering its affordable brand of Steering and Suspension to the UK aftermarket. In early 2014, Excel announced its offer of a two-year warranty on all products to guarantee peace of mind to all customers.

Ownership of the company changed in 2015, creating a partnership of over 55 years’ experience within the industry and enabling the business to develop further. This was shortly followed by an extensive facelift to include a warehouse move, a new name and new branding, when Excel Components became Excel Automotive Group Ltd (EAG).

EAG was given the opportunity to introduce two leading proprietary brands which has raised the profile of the business. It now supplies Monroe shock absorbers, coil springs, boot struts and tailgate dampers, along with Brembo brake pads, discs, shoes and drums.

Since September 2017 to February 2018, its range has grown from 2,500 to 3,000 parts, with further range extensions planned throughout 2018.

EAG has recently become part of TVS Group, now enjoying the benefits of a large organisation.

As a member, TVS EAG will access a range of IAAF benefits such as: Merchandise and promotional workwear, lifestyle protection plans, alternative dispute resolution cover, and fleet management solutions, as well as all the latest industry information and networking opportunities.

TVS EAG managing director, Martin Butterworth, said: “Joining the IAAF will enable us to keep up to speed with industry relevant news and issues, as well as cast our net wider thanks to the networking opportunities it offers. We look forward to being part of the organisation and working alongside our fellow members as we help to steer our customers through the challenges ahead.”

The Barnsley-based parts supplier will be able to build relations within the automotive aftermarket to complement their industry insights and privileges.

Wendy Williamson, IAAF chief executive, said: “We are delighted to welcome TVS EAG to our ever-growing network. We’re positive that they will be a valuable addition to the membership and we shall continue to monitor their progress in the industry.”