ELF a Total brand celebrates 50 years of innovation and motorsport success
ELF is celebrating its 50th year anniversary, having been a winning brand since 1967. As a significant lubricant player worldwide, ELF has spent 49 of its 50 years participating in motorsports competitions all over the world.
Beginning in 1968, the special partnership with Renault helped Elf take home 18 Formula 1 drivers’ and constructors’ world championship titles and grew beyond racing through a major marketing agreement to recommend Elf lubricants for Renault vehicles. Famously in 1969, Jackie Stewart took the first of his three Formula 1 world championship titles at the wheel of the Matra MS80 in 1969, with the Elf logo prominently displayed.
The expertise accumulated over the 50 years means that ELF is trusted by leading international manufacturers, and it’s created long-lasting partnerships with brands including RENAULT, DACIA, NISSAN and KAWASAKI.
In 2000, ELF bolstered its position by becoming a TOTAL brand. Putting technological innovation, research and cutting-edge technology into high gear, ELF produces motor oils and lubricants fit for champions. In fact, ELF has also participated in World Superbike, MotoGP, World Series by Renault, and World Endurance.
Fifty years of passion, technology and performance have brought Elf lubricants to 94 countries, through 230 products that cover three specific market segments: cars, motorcycles and trucks. An iconic brand, Elf markets engine oils designed by enthusiasts for enthusiasts. In a sign of its commitment, the brand offers two lines of lubricants designed specifically for competition with HTX Racing and for collector cars with HTX Classic Cars.
ELF welcomes the next 50 years of innovation, and further motorsport success.
Watch the video below: